Alternative to Aruba Hosting - ­čĆć Managed Server


January 5 2022

Alternative to Aruba Hosting

What are the advantages of compared to Aruba Hosting.

SiteGround alternative

Are you looking for a valid alternative to Aruba forWordPress hosting or for 'WooCommerce hosting or other CMS like Drupal, Joomla, Prestashop or Magento ? is the right solution for you.

Created by expert Linux systems engineers and WordPress developers since 2005 we offer high performance hosting to the most important and busy Italian sites.


You often ask us why we are different from Aruba, and it is this question that we want to answer with an honest comparative analysis of the two solutions in comparison. Let's find out why is an excellent alternative to Aruba for hosting your WordPress site!

With over 25 years of history, Aruba was undoubtedly the first and most important Italian hosting company.

Founded in Florence in 1994, as soon as the company was born, it did not offer the range of services it offers today, but it already qualified as one of the first internet service provider Italians, offering free Internet connections on the old analogue dial-up lines.

Since then the company has kept up with the times, with acquisitions at Italian and European level that have made it grow on the world stage. In 2006 it entered two sectors that still define its current activity: that of certified mail - with the birth of Aruba pec - and that of certification services in the market of digital signature.

However, while providing IT services of an important caliber, it seems not to have found the right balance on what concerns the provision of performing hosting for WordPress and WooCommerce sites, especially as regards the speed of the sites and the number of connected users.

Although Aruba over time has significantly improved the server architecture with which it responds to requests through a "battery" of web servers that respond via DNS Round Robin, this choice has proved to be very practical, definitely improved but with certainly not optimal performance results. .

In fact, every day we meet disappointed customers from Aruba looking for an alternative WordPress hosting solution, which provides better performance in terms of speed, in terms of managing the CPU load and resources and with superior support, often Full Managed in which the user simply does his work without worry about technical aspects such as Cache, Compression, refresh, CPU load and similar delegates to our technical department.

Server technologies adopted.

Our Stack Hosting is mainly based on software technologies and acceleration systems currently adopted by the largest and most important websites in the world.

It is not enough to adopt only excellent hardware and excellent connectivity, but it is necessary to know how to use the software to the best of possibilities in order to optimize the use of hardware resources and therefore maximize results and profits while managing to contain costs.

We talked about it in a more than exhaustive way in this post: What do CNN, BBC, ESPN, Daily Mail, Forbes, USA Today, NY Times, The Guardian and our hostings have in common?

So let's take a look at the software difference that sets us apart from Aruba starting from a backbone of every busy website worldwide.

Varnish cache

In computer language, Varnish Cache is defined web accelerator (or HTTP accelerator), that is a request accelerator that makes the use of the site in question faster and more dynamic. This tool is so popular and effective that it is usually used even by sites with very high traffic, such as Wikipedia, Twitter, Reddit, Facebook, Corriere della Sera and many other famous names on the world wide web. Varnish Cache is an "Open Source" project, ie free access and open to external modifications, created specifically for the HTTP protocol.

We talked about it specifically in this post Varnish hosting and we are really excited and proud to use (and use well) a software of this caliber aimed at enterprise and professional markets.

Just do a search on by inserting some of the cutting-edge technologies we use as Varnish cache understand how we actually use excellent and well-proven technologies.

Obviously Varnish SuperCache is an extremely professional cache that involves a necessary manual tuning and specific technical knowledge in order to avoid important problems related to the refresh of contents, feeds, sitemaps with problems both for users and for search engines such as Google.

Obviously we Varnish use it and we use it to the fullest, with an ad hoc configuration tested and tested in over 10 years. Just think that we do it for customers with millions of unique visitors per month, in some cases even hundreds of millions of page views per month as we have documented in these posts and case studies for well-known brands such as:,, and many others. - ÔÇőÔÇőThe success story of one of our customers and her site at the time of the quarantine for COVID-19

How much does it cost to host a WordPress blog with 45 million unique visitors per month? And 85 million?

Aruba obviously does not use Varnish even though it sees a Server-side Cache such as NGINX FastCGI Cache in some sites hosted by them.

It goes without saying that talking about NGINX's Reverse Proxy functionality without mentioning Varnish's Cache features is a completely inaccurate answer to the question posed. But let's assume that the correct answer was as we imagine it wanted to be: ÔÇťNo, we don't use Varnish but we use Nginx in Reverse proxy with NGINX FastCGI Cache enabled to Apache ServerÔÇŁ.

But do they really want to compare Varnish's speed versus NGINX's Cache? Do they really think they can equate the two by making NGINX Cache a worthy replacement?

This makes no sense, neither in terms of performance nor in terms of features and functionality having Varnish in fact a specific VCL language which allows very customized configurations which are vital on high traffic sites.

For example, we all know that links to external sites when we click on a Facebook link, come out with a parameter appended to the url which is called fbclid followed by an individual alphanumeric string that has tracking functions.

FBClid Cache

The same thing goes for Instagram which in turn hangs some strings out, and the same thing again goes for the UTM tag which are tag contained in the links, useful for analyzing traffic from Google marketing campaigns.

UTM Tag Cache

These outgoing tags with seemingly random parameters do not normalize easily and stripping attempts with NGINX often only lead to incorrect 301 redirects to the initial url with the parameter excluded, which involves an extra roundtrip (ie a Location redirect :) as well as the exclusion of the trace functionality.

In other words, if you need to track how many users have arrived on the site directly and how many have reached you from a Google ADS campaign, you will lose the tracking of Google ADS and Google Analytics will count the accesses as direct accesses, leaving you no way to measure the performance of the campaign and therefore decide on any future budget investments.

With Varnish Cache instead you have the possibility to do an intelligent stripping of the parameter, that is not to pass it to the internal cache engine or possibly to the server side process (normally in the backend such as, for example, a PHP-FPM Pool) but without going to break the functionality of the related tracking TAGs.

Moreover, with Varnish Cache it is much easier to set specific rules on the cache and TTL obtain a profitable and persistent HIT RATIO.

Obtaining a high HIT RATIO close to 100% means in a nutshell having the ability to fetch data in the cache very frequently instead of having to access the backend by running PHP and MySQL because the cache has expired or has been invalidated.

Among the other obvious benefits of Varnish over NGINX is having the ability to do the complete PURGE (deletion) of the Cache, this is also possible on NGINX with third-party and unofficial Workarounds such as the purgeall module, unless you decide to rely on the commercial version of NGINX which is called NGINX Plus at a cost that is certainly right and deserved, but not exactly cheap. starting at $ 2500 per year per instance.

More specifically, Enterprise Support is available 24/24 with 7-minute SLAs, for $ 7 per year per instance. They also provide basic support for $ 30 / year and professional support for $ 5.000 / year for less critical deployments. and Aruba in comparison has always been an independent vendor. We do not use proprietary datacenters and are not absolutely tied to any specific brand of datacenter, hosting or specific Cloud solutions.

For example, we have followed and still follow clients who have instances of Dedicated Servers, VPS and Cloud on

We have always reiterated that we develop our complete service and software stack tailored and based on customer needs and preferences.

We can use Datacenter in Italy on request, Google Cloud, Amazon AWS, Microsoft Azure or by default we use datacenters in Germany as many hosting providers using machines with high clock frequencies (minimum 4Ghz).

On languages ÔÇőÔÇősuch as PHP at the base of almost all CMS we have in fact noticed how a better and higher CPU frequency can lead to better speed (and a TTFB extension lower) compared to Cloud solutions with CPUs with a frequency of 1.7 or 2 Ghz.

In addition, all sites hosted on also enjoy free Cloudflare protection, which includes a secure firewall, HTTP / 3 support, DDoS protection and a host of other benefits.

Let's take a look at some of the main differences between and Aruba

  • offers optimized Dedicated Servers based on minimum AMD Ryzen 5 6cpu / 12 threads.
  • manually migrates the customer's site from the old provider to its hosting system, configuring the optimal settings of the cache levels at the backend and frontend level. Aruba does not perform this important operation, delegating any choice to the customer who is often not a technician.
  • takes care during the onboarding of the customer on its systems to optimize the MySQL database by checking the presence of indexes, the correct configuration of the tables from the old MyISAM to the performing InnoDB or Percona XtraDB. Aruba does not perform these checks, limiting itself to running your site not necessarily in the best possible way.
  • performs MySQL automatic optimization weekly on all your sites to optimize database performance. Aruba does not offer automatic database optimizations.
  • All customers are protected by aFree Cloudflare integration that does not require a personal Cloudflare account (although it is still compatible if you have your own account) which supports both non-www and www domains. Our integration includes a high-performance CDN and enterprise-grade firewall with DDoS protection. Aruba also offers Cloudflare integration with CDN and firewall capabilities, but requires the creation of a personal Cloudflare account and is only compatible with www domains (non-www domains are not supported).
  • All plans includefree access to our integrated application performance monitoring tool (xDebug APM) for debugging WordPress performance issues. We also support New Relic for customers who prefer it. Aruba does not have a free built-in APM tool, nor does it provide support for New Relic on all plans.
  • offers four types of backups: free automatic / daily, optional schedule, downloadable and external backups automatically sent to your account on external machine via SSH, Amazon S3 or Google Cloud Storage. Aruba offers nightly backups and downloadable backups, but does not offer support for external backups.
  • The support team is available 24/7/365. Our average response time to support requests is less than 15 minutes and we offer support in Italian and English. Also, we don't have tiered support, which means you'll always be in connection with a WordPress-savvy Linux system administrator who can solve your problem. Aruba also offers 24/7/365 support, but they don't have multilingual support. Unlike, Aruba has a tiered support system, which means you may face an escalation to more experienced engineers.

Performance and Scalability

If you are looking for a high performance and scalable WordPress hosting, which is suitable for agencies of all sizes, is the solution for you. Our bespoke hosting platform is optimized for incredible speed, performance and scalability, for both personal blogs and high-traffic ecommerce stores, generating millions of euros in revenue.

Our high performance software stack consists of painstaking configurations for NGINX, PHP, Varnish Cache, REDIS, PHP and MariaDB / MySQL / Percona Server.

Aruba alternative: PHP process resource limits


With ManagedServer you have no limit on the number of Inodes. Since we don't limit this parameter, the disk space you can use with us is real, and not limited by the number of files on your account.

Simultaneous processes

With the limit of simultaneous processes for all shared or semi-dedicated hosting accounts is 64, regardless of the plan you choose.


With all plans we give at least 30 days of daily backups. That is to say that we backup your account per day and keep it the last 30 days of backup on two storages geographically separately. By geographically separated we do not mean in different cabinets or rooms, but for example if your site runs on a datacenter in Germany, the data backup and storage will take place both in Germany and in Finland and always within the European borders according to the GDPR regulation. .

More advanced options

In addition, on all plans we also offer:

  • SSH connection always available.
  • GIT present on all floors

Expert Support for WordPress

At, we treat every customer and every site as a strategic priority, whether you are an independent entrepreneur, an agency or a global company. Our WordPress expert support team is available 24 hours a day all year round, including holidays, weekends and night hours (wherever you are).

With, you don't have to worry about being left hanging if you are faced with an urgent problem, regardless of your plan. At we do not resort to a tiered support system like SiteGround, which means that we will not waste time with escalations and transfers. Whether you've signed up for our Basic or enterprise plan, you'll always have access to the same team of WordPress experts.

Free Migrations by Experienced and Real People

Whether you want to move just one site or 100, provides you with hassle-free migrations handled by our WordPress experts. You won't have to deal with any complicated technology or risk losing critical data.

If you are interested in moving your site to managed WordPress hosting, we offer unlimited free migrations from Aruba!

Switch to You too offers the fastest and most advanced technology. We are constantly evolving and are constantly adapting to take advantage of the most innovative solutions available.

If you are looking for an alternative to Aruba in 2021,'s managed WordPress hosting solution is the best solution for you.

We are proud of our solutions and want you to be 100% satisfied with your hosting, which is why we offer a 15 day money back guarantee and free migrations from Aruba. If you are ready to take the big leap from Aruba Hosting and upgrade to our managed WordPress hosting platform, try risk-free.

Do you have doubts? Don't know where to start? Contact us!

We have all the answers to your questions to help you make the right choice.

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Managed Server Srl is a leading Italian player in providing advanced GNU/Linux system solutions oriented towards high performance. With a low-cost and predictable subscription model, we ensure that our customers have access to advanced technologies in hosting, dedicated servers and cloud services. In addition to this, we offer systems consultancy on Linux systems and specialized maintenance in DBMS, IT Security, Cloud and much more. We stand out for our expertise in hosting leading Open Source CMS such as WordPress, WooCommerce, Drupal, Prestashop, Joomla, OpenCart and Magento, supported by a high-level support and consultancy service suitable for Public Administration, SMEs and any size.

Red Hat, Inc. owns the rights to Red Hat┬«, RHEL┬«, RedHat Linux┬«, and CentOS┬«; AlmaLinuxÔäó is a trademark of AlmaLinux OS Foundation; Rocky Linux┬« is a registered trademark of the Rocky Linux Foundation; SUSE┬« is a registered trademark of SUSE LLC; Canonical Ltd. owns the rights to Ubuntu┬«; Software in the Public Interest, Inc. holds the rights to Debian┬«; Linus Torvalds holds the rights to Linux┬«; FreeBSD┬« is a registered trademark of The FreeBSD Foundation; NetBSD┬« is a registered trademark of The NetBSD Foundation; OpenBSD┬« is a registered trademark of Theo de Raadt. Oracle Corporation owns the rights to Oracle┬«, MySQL┬«, and MyRocks┬«; Percona┬« is a registered trademark of Percona LLC; MariaDB┬« is a registered trademark of MariaDB Corporation Ab; REDIS┬« is a registered trademark of Redis Labs Ltd. F5 Networks, Inc. owns the rights to NGINX┬« and NGINX Plus┬«; Varnish┬« is a registered trademark of Varnish Software AB. Adobe Inc. holds the rights to Magento┬«; PrestaShop┬« is a registered trademark of PrestaShop SA; OpenCart┬« is a registered trademark of OpenCart Limited. Automattic Inc. owns the rights to WordPress┬«, WooCommerce┬«, and JetPack┬«; Open Source Matters, Inc. owns the rights to Joomla┬«; Dries Buytaert holds the rights to Drupal┬«. Amazon Web Services, Inc. holds the rights to AWS┬«; Google LLC holds the rights to Google CloudÔäó and ChromeÔäó; Microsoft Corporation holds the rights to Microsoft┬«, Azure┬«, and Internet Explorer┬«; Mozilla Foundation owns the rights to Firefox┬«. Apache┬« is a registered trademark of The Apache Software Foundation; PHP┬« is a registered trademark of the PHP Group. CloudFlare┬« is a registered trademark of Cloudflare, Inc.; NETSCOUT┬« is a registered trademark of NETSCOUT Systems Inc.; ElasticSearch┬«, LogStash┬«, and Kibana┬« are registered trademarks of Elastic NV Hetzner Online GmbH owns the rights to Hetzner┬«; OVHcloud is a registered trademark of OVH Groupe SAS; cPanel┬«, LLC owns the rights to cPanel┬«; Plesk┬« is a registered trademark of Plesk International GmbH; Facebook, Inc. owns the rights to Facebook┬«. This site is not affiliated, sponsored or otherwise associated with any of the entities mentioned above and does not represent any of these entities in any way. All rights to the brands and product names mentioned are the property of their respective copyright holders. Any other trademarks mentioned belong to their registrants. MANAGED SERVER┬« is a trademark registered at European level by MANAGED SERVER SRL, Via Enzo Ferrari, 9, 62012 Civitanova Marche (MC), Italy.


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