In the digital age we live in, online presence has become of paramount importance for the success of any professional activity. Whether it's a publishing company, an online store or an independent professional, the ability to create a solid online presence can determine the fate of a business, producing significant benefits or damages both to the company itself and to the people involved , as employees, columnists and other professional figures.
In this context, a Hosting Provider plays a key role in achieving the customer's online goals.
The main objective of a Hosting Provider should be to improve the customer's online presence by offering cutting-edge technologies and optimal configurations to maximize positioning, indexing and user experience. A quality Hosting Provider is committed to providing reliable, secure and performing solutions that allow the customer to achieve their online goals effectively and efficiently.
A Hosting provider should never accept a customer where it is unable to contribute to important improvements and benefits to the end customer. We have had cases in which Hosting Providers with the "complicity" of very good salesmen have brought our customers to their structures, bringing navigation from 40 - 50 milliseconds up to 3 - 4 seconds and having continuous downtimes and causing losses of important positions, from the first 1000 most visited sites online until the expiry in position of 9000, limiting traffic, visits and obviously monetization of visits and traffic through advertising and banners.
When a customer relies on a Hosting Provider, a symbiosis relationship is established. A supplier capable of providing benefits to the end customer will be considered a supplier with high added value and will certainly be reconfirmed by the customer who is satisfied with the results obtained. The success of an online client largely depends on the quality of the hosting service offered. If the customer can count on a reliable provider that offers a stable connection, fast loading times, scalability and competent technical support, he will be able to offer a better experience to his users and consolidate his online reputation.
However, it is important to point out that the customer has no direct duty to the Hosting provider. The customer pays for a service and expects to receive a reliable and performing solution in return. Despite this, the customer has ethical, moral and entrepreneurial obligations towards his employees and the company itself. Adopting an appropriate hosting service, which meets the necessary technological requirements, can bring significant benefits to the company, such as greater online visibility, better positioning on search engines and an optimized user experience.
The adoption of quality hosting can help ensure the security of customer and employee data, protecting sensitive information from potential cyber attacks. Furthermore, a stable and reliable hosting infrastructure reduces the risk of service interruptions that could lead to economic and reputational losses for the company.
Quality hosting also offers advanced features, such as regular data backups, SSL security certificates and support for the latest web technologies. These elements are essential to improve the user experience on the client's website and to facilitate interaction with search engines. For example, a fast website, optimized for mobile devices and compliant with accessibility standards, will offer a better experience for users and may rank better in search results.
In addition to the technical aspects, the customer also has the ethical responsibility to ensure that the content published on his website is legal, ethical and respects the rules and rights of individuals. The Hosting Provider, in turn, can help provide tools and services to guarantee the security and integrity of the data and to prevent the abuse or improper use of the resources made available.
Identify the validity of a Hosting Provider
For an individual who is not technically savvy, identifying a quality Hosting Provider can be a real challenge. Often, we rely exclusively on marketing communication and advertising, which unfortunately can hide partial truths that are not necessarily in line with the actual quality of the service offered. It is important to understand that the primary objective of any advertising campaign is to promote the strengths of a product or service, highlighting them and creating positive expectations. However, reality does not always correspond to the representation provided by marketing communication.
When it comes to choosing a Hosting Provider, it is crucial to go beyond the surface and try to understand what the real technical characteristics of the service and its functionalities are. This can be particularly difficult for those without specific technical skills. The descriptions of the services offered can be complex and full of technical terms, creating confusion and making it difficult for a non-expert to evaluate the quality of the service.
Unfortunately, there are instances where the information provided in advertisements may be misleading or exaggerated. Companies tend to emphasize their strengths and hide any weaknesses or limitations of the service. For example, they might point out the speed and performance of a server, but not mention network congestion or uptime issues that can negatively impact a customer's website. Also, they might promise 24/7 tech support, but really only offer automated responses or long wait times for human assistance.
One way to avoid falling into the trap of false advertising is to seek out independent, external sources of information. A user should look for reliable reviews on forums, specialized websites or blogs maintained by industry professionals. These technical experts can provide an objective point of view on the quality of hosting services, evaluating aspects such as server speed, reliability, security and technical support. Let us remember that a provider's reputation is often a reliable indicator of the quality of its services.
However, it must be considered that the reviews can be fake, bought, or left deliberately disparaging to damage a competitor, a practice we have repeatedly undergone on Trustpilot, by hypothetical competitors who try to discredit us in order to damage us.
Another option to consider is to consult a consultant or professional in the hosting field. These experts have in-depth knowledge of the sector and can evaluate the specific needs of the user, recommending hosting solutions adapted to his needs. Furthermore, they can also provide an independent evaluation of the solutions advertised by the various Hosting Providers, offering a more informed perspective than that of a non-expert.
A further suggestion is to do an accurate research on the technical characteristics of the service offered. A further suggestion is to do an accurate research on the technical characteristics of the service offered by a Hosting Provider. While it may take some time and effort, understanding what the service really includes is crucial. For example, check whether the provider offers a wide range of hosting plans to suit different customer needs, whether it provides adequate storage space, sufficient bandwidth and support for the necessary technologies (such as PHP, MySQL, etc.). Furthermore, it is important to evaluate the security offered, such as the presence of SSL certificates, regular data backups and protection from cyber attacks.
One way to evaluate the actual goodness of the advertised solutions is to make a comparison between different Hosting Providers. Comparing specs, pricing, and user reviews can provide a more complete picture and help you make a more informed decision. This way, you can get an overview of the options available and identify any discrepancies between what is promised and what is actually delivered.
Also, a user should always consider the scalability of the hosting service. The needs of a website can change over time; therefore, it is important to choose a provider that allows you to upgrade to more advanced hosting plans or add extra resources when needed. This helps ensure that your website can handle an increase in traffic or the introduction of new features without problems.
Finally, it is advisable to contact the Hosting Provider's customer service directly and ask specific questions regarding your needs. A good hosting provider will be able to answer comprehensively and provide personalized assistance. This can give you an idea of the technical support's expertise and reliability, which is crucial if you run into problems or have questions while using the service.