June 23 2022

20 ways to speed up your slow WooCommerce store

Let's see together some tricks to increase the speed of a slow WooCommerce.

If you are thinking about launching an online store, you will come across several major platforms like WooCommerce, Shopify, Magento, and so on. However, WooCommerce stands out as a leader in the eCommerce field, thanks to its amazing features and affordability. Despite this, there is a common opinion that WooCommerce can be slower than other eCommerce platforms. This isn't necessarily true, as it just requires a little extra work to optimize. If you have a WooCommerce store that seems slow, this tutorial is perfect for you. Online shoppers tend to be impatient, and if your store takes too long to load, you risk losing customers. Hence, it is crucial that you take the time to optimize the speed of your store.

WooCommerce is a free platform, which means you don't have to give up a percentage of your sales, unlike many other popular eCommerce platforms. As a result, the responsibility of maintaining your WooCommerce store is all yours. This might seem like a problem, but WooCommerce, despite limited support, can be easily managed with a little extra effort on your part. Keep reading this guide to find out how to speed up your WooCommerce store and make it more efficient.

Why is your WooCommerce so slow?

You've surely wondered why your WooCommerce store seems so slow. You've probably heard that platforms like BigCommerce or Shopify are faster than WordPress or WooCommerce. However, this is not exactly the case.

It is true that hosted eCommerce platforms are backed by large teams of experts who work tirelessly to optimize the performance and speed of their platforms. This means they can provide better quality services than other platforms. It's not entirely fair to compare Shopify to WooCommerce, as the latter offers different features and prices. Similarly, there are various differences between Prestashop and WooCommerce, Opencart and WooCommerce, or Magento and WooCommerce.

To improve the speed and performance of your WooCommerce store, a certain degree of effort is required. You might end up relying on your hosting provider or a web developer, but in the end, you're the one who has to make sure everything is working as it should. Usually, there are several reasons that can cause suboptimal performance in a WooCommerce store, including:

No implementation of any WooCommerce speed booster

If you're wondering why your WooCommerce is slow, it might be because you haven't implemented any steps to improve the speed of your store, such as implementing WooCommerce-specific speed boosters. These boosters can include cache management, code optimization, image optimization, and many more. If you haven't taken such steps, it would be premature to criticize the platform. Before making a judgment, you need to be sure you've done everything possible to optimize your store.

One of the most effective ways to speed up a WooCommerce store is to implement a caching system. Among the various caching systems available, Varnish Cache stands out as an extremely effective solution. Varnish Cache is a complete web application accelerator that can dramatically increase the speed of your online store.

Varnish Cache works by storing a copy of your website's pages in the server's memory, allowing you to serve cached pages to visitors much faster than dynamically generating pages from the server. This means your web page loads much faster, improving the user experience and potentially increasing your conversions and sales.

Incompetent web hosting provider

Choosing an incompetent web hosting provider is a common mistake that can severely affect the performance and stability of a WooCommerce store. Very often, users go for the cheapest solutions, neglecting to evaluate essential criteria such as performance quality, availability of additional features, level of customer support, reliability, processing capacity and other critical aspects. This superficial decision, mainly oriented towards saving money, can have negative repercussions on the performance of your e-commerce site.

Hosting plays a vital role in ensuring speed and efficiency of an online store. Generic hosting providers, especially low-cost ones, often lack the technical expertise and resources needed for WooCommerce-specific optimization. These providers may lack the expertise required to address WooCommerce's particular needs, which include database optimization, effective cache management, data compression, and more.

Opting for unsuitable hosting can significantly limit the speed, efficiency, and ability of your WooCommerce store to grow. Lack of adequate technical support, insufficient resources, and a superficial understanding of how to maximize performance for WooCommerce can lead to persistent and long-lasting problems.

Instead, choosing a hosting provider that specializes in WooCommerce or WordPress is a strategic choice. These providers have in-depth knowledge of the specific needs of a WooCommerce store and have the resources and experience needed to optimize the hosting environment, thus ensuring optimal performance.

It is therefore essential to select the hosting provider best suited to the needs of your WooCommerce store, taking into account the available budget. A careful choice at this stage can make the difference in terms of performance and stability of your site. In the next segment of this guide, we'll delve further into these considerations, providing detailed, practical advice for making the best choice.

Overloaded plugins

Overusing plugins in a WooCommerce store can be a double-edged sword. Although many website owners find that plugins simplify management and add useful features, It's important to be aware that they can also significantly impact site performance, causing slowdowns and loading problems. The problem lies not only in the quantity of plugins installed, but also and above all in the quality and efficiency of their code.

Several variables influence the impact of plugins on site performance. First, some plugins can be written inefficiently, running resource-intensive processes that slow down the server. Furthermore, some plugins may not be optimized for the latest versions of WooCommerce or may conflict with other plugins or themes, causing not only slowdowns but also malfunctions.

It is essential to understand that you do not need to install a plugin for every feature you want. Often, a single well-designed plugin can perform multiple functions, thus reducing the need to install numerous separate plugins. This practice not only lightens the load on the server, but can also simplify site management and reduce the risk of plugin conflicts.

Before installing a new plugin, it is essential to carefully evaluate its quality and reliability. Read user reviews, check the last update date, and see if there are any reports of performance or compatibility issues. It is important to remember that every plugin you add has the potential to negatively affect your site's performance; therefore, the choice of plugins should be made with care and discernment.

Managing plugins in a WooCommerce store requires a balance between adding desired functionality and maintaining a fast and responsive website. Careful and informed plugin selection can make a big difference in the overall performance of your online store.

WooCommerce theme not optimized and of poor quality

When it comes to selecting a theme for WooCommerce, it's easy to become fascinated by the vast array of options available, both free and paid. Often, the decision is based on visual appeal, but this can lead to overlooking crucial aspects that go far beyond aesthetics. Many wonder why some visually appealing themes are offered for free, while others, perhaps less flashy, come at a cost. However, the beauty of a theme should not be the only evaluation parameter.

In addition to the aesthetic aspect, it is essential to consider the performance and efficiency of the theme chosen for your WooCommerce store. A theme may be aesthetically flawless but, if poorly coded, can cause significant slowdowns, compatibility issues with plugins or updates, and other technical inconveniences. Functionality and optimization should have as much, if not more, importance than visual appearance.

The ideal theme for your online store should offer a balance between aesthetics and functionality. It's vital that the theme you choose loads quickly, is compatible with essential plugins for your site, and features a responsive design that adapts smoothly to different devices and screen sizes. Furthermore, regular updates and developer support are crucial factors that ensure the theme's longevity and security.

Despite the temptation to opt for a free or cheap theme, it's important to remember that the value of a theme doesn't just lie in its price. Often, quality is reflected in cost, and an initial investment in a higher-quality theme can save time and resources in terms of maintenance and troubleshooting. Before making a decision, carefully weigh the advantages and disadvantages, considering how your choice will affect not only the aesthetics but also the overall performance and effectiveness of your WooCommerce store.

How can you speed up your WooCommerce store?

According to Google, online shoppers have a 3 second attention interval and if your store loads within 3 seconds, they will leave your site and never come back. If your WooCommerce store also takes more than 3 seconds, you need to speed up your store. Here are some tips to make your store faster. We optimize your WooCommerce store for faster speed.

20 ways to speed up your WooCommerce store (2022)

1. Restrict extensions


The main reason your WooCommerce store is slow can be clutter that builds up on the backend at a frequent rate. Extensions can help you with many things and also automate most of your tasks. However, having a lot of extensions can make your site heavy and its response will be slower in the end. As I said before, it's not about the extension number but also about the quality of the extension you added to your site. Therefore, look for good quality extensions that can deliver quality results rather than increasing the load on your site.

Also, the more extensions enabled on your site, the harder it becomes to check their quality. Therefore, practice inventorying your extension on a regular basis and check if active extensions are most relevant to you. There is no point in having extensions enabled on your site when you're not even using them anymore. If possible, try replacing some extensions with equivalent code blocks. Do it the classic way whenever possible.

2. Restrict or disable revisions


WooCommerce offers a feature that allows for a default revision control on product pages. It allows you to go back and view changes to product pages. Without a doubt, this seems like a good feature, but even default revisions can cause performance issues. To understand how this works and how it can affect overall performance, let's consider this instance. Let's say you create a product page and work on it 7 times. Make some changes like change the price or add a word or two.

These are some minor changes, but you now have 8 copies of the original product page. Not only will it consume storage space unnecessarily, it will also degenerate and slow down the overall performance of your WooCommerce store. To prevent this from happening, you can limit or disable reviews.

  •  limit revisions, insert the following line of code in the file wp-config.php located in the root of your website. It will limit the reviews to 3, you can enter the number of limits according to your needs-
define ('WP_POST_REVISIONI', 3); // Limit to 3 revisions


  •  disable revisions, insert the following line of code in the file wp-config.php located in the root of your website-
define ('WP_POST_REVISIONS', false);

3. Clean up your database


You may have disabled or turned on the number of revisions on your WooCommerce store. However, you still need to remove existing copies that you no longer need in your store. To remove unnecessary revisions available in your database, you can use plugins. I recommend the WP-Optimize plugin as it can remove problematic revisions and can also clean up the entire WooCommerce store database. Also, you can automate the cleanup process with this plugin so you don't have to worry about mounting clutter in the database.

Furthermore, you also need to have a functional database for your WooCommerce store to function well. I will advise you to use well-functioning and advanced table types for data storage, such as InnoDB. This database is fully compatible with WooCommerce and makes precise use of indexes. Also, it can be moved to ours WooCommerce Hosting, which can offer 150-300% faster speed than an average WooCommerce store.

4. Limited external resources, widgets and sharing tools

Using external resources, widgets, and sharing tools can have a significant impact on the performance of your WooCommerce site. Anything that doesn't reside directly on your server, such as scripts, fonts, stylesheets, or tools like Google Analytics, is considered an external resource. The key to maintaining high site performance is to limit the number of these external resources. Excessive use can complicate site optimization and cause increased reliance on external servers, which can result in significant site slowdowns.

This issue also extends to widgets and social sharing tools. For example, widgets like those from Facebook and Twitter, while useful for engagement, can significantly weigh on the performance of your WooCommerce store. These tools affect the site in several ways:

  1. Increase in Page Size: Each additional widget or tool increases the amount of data to load, enlarging the overall size of the web page.
  2. Dependency on DNS Queries: Using external resources requires the browser to perform additional DNS queries, which may delay page load time.
  3. External Resources Download Time: Loading these items from external servers can take time, especially if these resources are not optimized or if the external server is slow.
  4. Adding Additional HTTP Requests: Each external resource requires a separate HTTP request, which can accumulate and slow down site speed.

To mitigate these issues, one solution could be to replace widgets with lighter blocks of code that offer similar social sharing functionality. This not only removes the dependency on external servers, but can also optimize the overall performance of your WooCommerce store. It's important to carefully evaluate any external resources or widgets you add to your site, weighing the benefits in terms of functionality and engagement against the potential impact on site performance and speed. Strategic selection and limited use of these tools can ensure that your site remains fast, efficient, and enjoyable for users.

5. Remove unnecessary plugins

Carefully managing the plugins installed on your WordPress site is crucial to maintaining high site performance and security. It is a common mistake to think that the number of plugins installed is the only factor that affects site speed; in reality, the quality of the plugins plays an equally important role. Well-designed and optimized plugins can significantly improve the efficiency of your site, while poor-quality or outdated plugins can slow it down and make it vulnerable.

For example, a multifunctional plugin that covers several features can be much more effective and less burdensome for your site than installing several separate plugins, each dedicated to a single function. This approach not only reduces the load on your site, but also simplifies management and maintenance.

Before installing a plugin, it is important to evaluate its quality and reliability. Check that it comes from a credible source and has active support from the developers. This is critical, as abandoned or outdated plugins pose a security risk and can cause performance issues. A plugin that is no longer supported does not receive updates to fix bugs, improve performance or ensure compatibility with the latest versions of WordPress and WooCommerce, making it a potential security weakness for your site.

Therefore, it is essential to periodically review the installed plugins, removing obsolete, unused or unnecessary ones. This practice will not only help improve site speed and performance, but will also reduce security risks. A site with fewer plugins, but of higher quality and well managed, will be more performing, secure and user-friendly. This strategy is an integral part of good site maintenance and should be adopted regularly to ensure maximum efficiency and security of your WooCommerce online store.

6. Don't go wild with affiliate ads

Integrating affiliate ads into your WooCommerce store can be an effective revenue-generating strategy, but it's crucial to moderate their use so as not to compromise site speed and performance. Ads, especially those that include heavy images or dynamic content, can negatively affect page load times, compromising user experience and potentially harming your business.

Excessive use of affiliate ads can lead to an overload of your site, especially if these ads are hosted on external servers. As already discussed, reliance on external resources increases the number of DNS queries and can significantly slow down your site. It is therefore advisable to carefully evaluate the number and type of ads you choose to show.

One possible solution to reduce the impact of ads on site performance is to host ad assets, such as images or animations, directly on your server. This approach allows you to have more control over the size and optimization of your images, thus reducing the load on your site. However, this strategy requires careful management of server resources, including consideration of additional costs for storage space and bandwidth.

Alternatively, you could explore less intrusive, lighter ad options, such as sponsored texts or links, which have less of an impact on site performance. Additionally, it's helpful to implement lazy loading strategies for ads, which load advertising content only when it's visible to the user, helping to maintain high loading speeds for the most critical parts of the site.

Find a balance between monetizing your online store and maintaining a smooth and fast user experience. Monitor your site's performance regularly and make thoughtful choices about which ads to display, always keeping in mind that the main goal is to provide an optimal experience for your customers without overloading your site with excessive content. This balanced strategy will help you maximize both revenue and customer satisfaction in your WooCommerce store.

Choosing a competent web hosting provider is a crucial aspect that often doesn't get the attention it deserves, especially when running a WooCommerce store. Opting for a low-cost hosting option, which may seem attractive in terms of savings, can have negative repercussions on the performance of your online store. The quality of web hosting is a determining factor in the success of a WooCommerce store, as it is not limited to simply providing space on a server, but includes the entire infrastructure needed to effectively support your store, manage traffic and deliver efficiently deliver content to users.

When evaluating a web hosting provider, it is important to consider several key factors:

  1. Reputation: Look for a provider with a proven track record of hosting WooCommerce sites and with case studies that demonstrate their expertise.
  2. Reliability and Performance: Server uptime and overall performance are essential. Good hosting should guarantee almost constant availability and fast loading times.
  3. Hardware Infrastructure: The underlying hardware that supports the WooCommerce platform must be robust and adequate to handle your store's workload.
  4. Managed Hosting and System Support: Managed hosting with system assistance can remove many burdens from the technical management of your site.
  5. Server location: The geographical location of the server is important to ensure fast response times, especially if your audience is located in a specific region.
  6. Additional components: Evaluate the benefits of extra features such as free domain registration, CDN integration, SSL certificates, nVME SSD storage, etc.
  7. Customer Support and Migration Services: Good customer support and site migration assistance can make a big difference, especially in critical situations.

If you don't have time for in-depth research, consider our solution Managed hosting specific for WooCommerce. This provider is recommended by numerous top sites for its great performance, strategic server location, and affordable plans optimized for WooCommerce. It is important to choose a provider with servers located close to your target audience to minimize server response time and improve user experience. If your current hosting provider is reputable but the performance is not satisfactory, you may need to consider a service upgrade to ensure the best possible experience for both you and your customers.

Managed WooCommerce hosting

Opting for a managed WooCommerce hosting service represents a strategic choice for those who want to maximize the performance of their online store without having to immerse themselves in the technical details of server configuration and management. This type of hosting was specifically developed to meet the unique needs of WooCommerce-based platforms, offering targeted optimization and support.

With a managed WooCommerce hosting service, online store owners have a range of advanced solutions and tools to boost both site performance and security. These include the latest generation firewalls, essential for defending the site from cyber attacks and online threats; SSL certificates, to ensure secure transactions and protect the privacy of customer data; automated and easily recoverable backups, for greater data security and efficient management in case of emergencies; continuous server updates and security patches, to keep the site always updated and protected from vulnerabilities.

This type of hosting is characterized by the presence of WordPress experts, who have in-depth knowledge of the specific needs of a WooCommerce store in terms of performance and management. The availability of a dedicated support team, ready to offer personalized assistance, resolve technical problems and provide targeted advice to optimize site performance, represents a significant added value.

Adopting managed WooCommerce hosting greatly simplifies the store management process, allowing entrepreneurs to focus on the core activities of their business. You will no longer have to deal with issues such as server configuration or the complexities of technical optimization, as these responsibilities will be entrusted to professionals who are experts in the field.

In conclusion, choosing managed WooCommerce hosting means opting for a holistic and reliable solution, capable of ensuring high-level performance for your online store. You will have the opportunity to take advantage of cutting-edge infrastructure and sophisticated tools, avoiding the need to acquire specific skills in the field of hosting and system administration. This type of hosting represents an ideal choice for those who want an optimal mix of reliability, security and ease of management, fundamental for the success of an e-commerce business.

8. Increase the memory limit in WordPress

Editing the wp-config.php file

Limited memory can also be a reason behind your WooCommerce store's poor performance. After making your site live, you need to access your wp-config.php file, which is usually located in the main WordPress folder. then, at the end of the file, you will see a line that says "Happy Blogging", you need to add the following there-

define ('WP_MEMORY_LIMIT', '256M');

After adding this line, save your changes.

Editing the PHP.ini file

You can also try this method if you have access to the php.ini file. You need to change the maximum memory limit allowed. Usually, the line shows 64M as the maximum memory. You can change it to 256M, by writing it in the following way-

memory_limit = 256 million;

Editing the .htaccess file

If you don't have access to the php.ini file, you can also increase the memory limit by making changes to the .htaccess file. Just add the following code to the .htaccess file-

value_php memory_limit 256M

WordPress default memory is limited to 32MB, which needs to be increased at some point. If you often get a fatal error message, memory can be an issue. However, the methods mentioned above can fix this problem and make drastic changes to the overall performance of your WooCommerce platform.

9. Compression of files and images

Compressing images and files is a critical aspect of optimizing the speed and efficiency of your WooCommerce store. Uploading large, unoptimized images can severely impact page load times, compromising user experience and site efficiency. It is essential to carefully select the images to upload, favoring those that are strictly relevant and necessary, and ensure that they are adequately compressed to reduce their impact on site performance.

Although image compression can be done manually through software like Photoshop, this process can be laborious and time-consuming. A more efficient option is to use specific image compression plugins, such as “Compress JPEG and PNG Images”. These tools, which are simple to install and use, allow you to reduce the size of images without sacrificing their visual quality, making the optimization process more manageable and less time-consuming.

Beyond images, it's also important to consider compressing static files and other elements of your WooCommerce store. Gzip compression is an effective and popular technique for reducing the size of static resources such as CSS and JavaScript files. Through Gzip compression, your site files can be significantly reduced in size, allowing faster transfer from the server to the user's browser. For example, by applying Gzip compression to your CSS files, you can eliminate redundant data and reduce the number of bytes needed to load style sheets.

Enabling Gzip compression on your server or via a dedicated WooCommerce plugin that supports this feature can make a big difference in improving page load times. This practice not only speeds up data transfer, but also helps improve the overall experience of users browsing your store by making pages more responsive and faster to load.

In conclusion, care in the selection and compression of images, combined with the optimization of static files through techniques such as Gzip compression, are key steps to increase the performance of your WooCommerce store. These actions help ensure that your site is fast, efficient, and pleasant for customers to navigate, all of which are essential to the success of an e-commerce business.

10. Optimize the website code

When it comes to a WooCommerce store, the number of web files can get huge and keep growing over time. This accumulation of files can negatively affect the performance of your site, slowing down page load time. Therefore, it becomes crucial to optimize your website files and code to keep loading times as low as possible.

We have already discussed the importance of Gzip compression, which allows you to compress your website files, including scripts and CSS. This compression technique reduces the size of static files, allowing them to be transferred faster from the server to the user's browser, helping to make pages load faster.

Also, another option to optimize your CSS files is to minimize their number and size. You can combine multiple CSS files into one and minimize the number of CSS styles and rules in your stylesheet. This will reduce the number of requests to the server and make the pages load faster.

An alternative to Gzip compression is to use Brotli compression, which offers a more advanced compression algorithm than Gzip. Brotli can further reduce file sizes compared to Gzip, therefore offering a potential performance improvement. However, it is important to note that Brotli compression requires specific support on the user's server and browser.

To make the most of Brotli compression, be sure to check if your server and visitors' browsers support this technology. If supported, you can configure your server to use Brotli as the compression method for your WooCommerce store files.

By compressing and optimizing your CSS files and taking advantage of the potential of Brotli compression, you can significantly improve the speed and performance of your WooCommerce store.

11. Optimize images for the web

Images are an irreplaceable element of an online store. Most of your online store is made up of images only. Optimizing your web images can make a significant improvement in the overall performance of your WooCommerce store. Compressing image files is just one way to improve the performance of your WooCommerce store. There are many other ways to optimize images for the web to improve overall performance. Start with deleting and replacing images. Don't go wild when it comes to adding images to your site. Upload only what you need. An ideal design is simple without image overload and keeps the focus on important information. As they say, "a picture is worth a thousand words". Therefore, you need to find a balance and add only the relevant images.

Another thing you can do is keep the images in the right format. The right format can speed up your WooCommerce store and make a significant difference in the overall performance of your WooCommerce store-

  • GIF: This is an animation extension suitable for small images. An animation of 2-3 seconds can be viewed.
  • PNG - This extension is mainly used for logos, icons, transparent images, illustrations, etc.
  • JPG / JPEG: This extension is used for normal display of high resolution images to show a lot of details.

Also, resize the images before uploading them to your site. Don't upload unnecessarily large images as they will take up more space than necessary and slow down your online store. Instead, resize images to their ideal size manually or using the plug-in to optimize capture and space performance. I will suggest you convert all your images to WebP and serve your images to WebP format .

12. Optimize the HTML code

Optimizing your HTML code is a key practice for improving the performance and speed of your WooCommerce store. HTML code can be compared to a road map that guides the server in reading, compiling and delivering the pages requested by visitors. Well-structured and clean HTML code allows the server to process and display your site's content more quickly, thus improving the user experience.

To ensure that your HTML code is optimized, it is essential to review it carefully and regularly. This process includes removing any superfluous code, such as unused tags, unnecessary comments, and white space. Additionally, make sure your code is well-organized and semantically correct, which not only helps in loading speed but is also beneficial for accessibility and SEO.

An effective practice for optimizing HTML code is to use minification tools. These tools compress the code by removing unnecessary spaces, empty lines and comments, thus reducing the total size of the HTML file. A smaller file size means your WooCommerce store pages load faster, giving visitors a smoother, more enjoyable user experience.

The WordPress plugin Autoptimize can be particularly useful in this context. This plugin not only optimizes JavaScript and CSS files, but can also be configured to minify and optimize your site's HTML code. Autoptimize simplifies the optimization process, allowing you to improve the performance of your store without having to manually work on the code.

13. Optimized JavaScript files

Optimizing your JavaScript files is a crucial aspect of improving the loading speed and overall efficiency of your WooCommerce store. Like CSS stylesheets, unoptimized or unnecessary JavaScript files can significantly burden your site, slowing page load times and negatively impacting user experience.

Minification and compression of JavaScript files follow similar principles to those applied to CSS files. These processes aim to reduce file sizes by removing unnecessary spaces, comments and simplifying code where possible. Keeping a limited number of JavaScript files and ensuring they are strictly necessary for your site's functionality is crucial. The more JavaScript files there are, the more complex their management and optimization becomes.

Effective JavaScript file management not only reduces server load but also helps improve the responsiveness of your WooCommerce store. A reduction in the number of HTTP requests required to load various page components can have a significant impact on overall load time.

In this context, tools like the WordPress plugin Autoptimize can be particularly useful. Autoptimize eases the process of optimizing JavaScript (and CSS) files by automating minification and compression. This plugin can help consolidate and optimize files, reducing the number of HTTP requests and improving your site's performance.

Implementing effective JavaScript file optimization is therefore a critical step in ensuring your WooCommerce store is fast and responsive. Careful management of these files, along with the use of optimization tools, can lead to significant improvements in site performance, contributing to a better user experience and potentially higher sales conversion.

14. Use the server cache

It is important to try to keep WooCommerce dynamic elements as much as possible. While WooCommerce is a dynamic platform in itself, turning some elements into static elements can make it easier to create a cached copy of your site on the server. This allows visitors to load your shop faster.

Imagine that every time a visitor requests your store, your server has to fetch all the resources from the database. This can take some time and slow down the loading time of the pages. Using a cache, you can pre-generate a copy of your store's pages and content, allowing the server to quickly serve these static copies to subsequent visitors, rather than having to dynamically generate them each time.

A popular solution to implement caching in WooCommerce is to use a plugin like “W3 Total Cache”. This plugin offers advanced caching features, including creating cached copies of pages, compressing static files, and more. You can configure it to make the most of your site's caching and significantly improve loading speed.

Also, more advanced setup may involve using Varnish Cache. Varnish Cache is a web application accelerator that stores a copy of your site's pages in server memory. When visitors request your store, Varnish Cache can quickly serve cached pages without having to re-run the dynamic page generation process.

A specific Managed setup with Varnish Cache can provide even better performance for your WooCommerce store, optimizing cache usage and further reducing page load times.

Maintaining the essential dynamic elements and leveraging caching capabilities, such as with W3 Total Cache or a Managed setup with Varnish Cache, can dramatically improve the speed and experience of your WooCommerce store.

15. Use browser cache

An effective solution to improve the user experience and speed up the navigation of repetitive visitors is to use the browser cache. The browser cache allows web elements such as stylesheets, JavaScript files, images and other static site elements to be stored locally on a user's device. This allows the same pages to be redisplayed significantly faster, improving the overall browsing speed for users who visit your store repeatedly.

When a visitor accesses your site, static files are downloaded and cached in the device's local browser. When the same visitor returns to your site or navigates between different pages, the browser can immediately retrieve these files from the local cache, avoiding the need to download them again from the server. This reduces the overall loading time of pages and makes the browsing experience smoother and faster.

However, it's important to manage your browser's cache properly to ensure that users always see the most up-to-date version of your files. The cache should be scheduled to "time out" or "expire" periodically so that the browser checks for new versions of the files from the server. This ensures that users always see the latest and most up-to-date content.

To configure browser caching on your WooCommerce site, you can use specific plugins that offer advanced caching features. These plug-ins allow you to specify browser cache settings, including expiration times for items and cache management rules. Additionally, some caching plugins like W3 Total Cache or WP Rocket can manage both browser cache and server cache, offering a great combination of optimizations to improve the speed of your store.

By properly implementing browser caching, you can greatly improve the experience of repetitive users on your WooCommerce store, speeding up page loading and making browsing faster and more enjoyable.

16. Minimize redirects

Each click on your WooCommerce store redirects your visitor to a linked page. It may be a matter of a couple of microseconds, but remember that your visitors have short attention spans. Avoid having unnecessary redirects all over your website. Not only does it irritate your visitors, it also consumes server resources and ultimately results in a high bounce rate. Reducing the number of redirects can help you achieve a significant jump in page load speed.

17. Disable cart fragments

Enabled cart snippets can stagger the number of web files and can ultimately result in a slower site. To disable WooCommerce cart snippets, you can use numerous plugins.

18. Lightweight WooCommerce theme

Most people choose themes with aesthetic backgrounds or lots of white space. However, the problem is that most designers don't even take page loading speed into account when designing those themes. Therefore, we recommend that you choose a good quality, lightweight and performance optimized WooCommerce theme. As you collect themes, make sure it has a clean code base that prioritizes speed over aesthetics. Be smart enough to prioritize performance over front-end aesthetics.

19. Overall improved web design

Start by respecting your users' time and they will most likely keep coming back to you. To respect their time, embrace a good design for your WooCommerce site because ultimately good performance starts with a design. Does your WooCommerce store landing page upload a video or HD background image? Does your store have a lot of unnecessary social sharing widgets? If so, then you are missing good design. Your visitors will have nothing to share when your site doesn't even load in the first place. I am not defending these elements, all I am saying is that performance should be a priority.

20. Use a CDN service

If your WooCommerce store has a diverse audience from different regions of the world, implementing a Content Delivery Network (CDN) service can be an effective solution to improve page loading speed.

A CDN is essentially a network of servers strategically placed in different geographic regions. These servers maintain a cached version of your website, so they can deliver the requested content from the server location closest to the user making the request, rather than having to fetch it from the origin server which may be halfway around the world. This significantly reduces latency and content transfer time, thereby improving the overall page loading speed for users.

Implementing a functional CDN service can offer several advantages. First, page load times are significantly reduced, as content is served from servers that are geographically close to the user, reducing the physical distance data has to travel. This improves the user experience, as users can navigate between pages quickly without waiting for long loading times.

Secondly, a CDN service can reduce the load on your origin server. Since a significant portion of the traffic is handled by CDN servers, the load on your main server is distributed more evenly, reducing the risk of overload and improving the scalability of your WooCommerce store.

There are a number of reputable and popular CDN service providers, such as Cloudflare, Akamai, and Amazon CloudFront, among others. These providers offer reliable global infrastructures that can be easily integrated with your WooCommerce store to provide streamlined distribution of content across the globe.

If you have a diverse audience base in different regions of the world, implementing a functional CDN service can greatly improve page loading speed and provide a better overall user experience. Consider using a reliable CDN service to distribute your WooCommerce store content more efficiently and faster.


In this post, we have explored several fundamental application and system techniques to obtain a fast and performing WooCommerce site. However, if you don't have development or system administration skills and want to get quick and hassle-free optimization of your site's performance and speed, the fastest solution is to rely on a specialized company like ours on WooCommerce.

We are experts in WooCommerce performance optimization and can help you make your online store faster, improve user experience and increase conversions. Contact us today to discuss your specific needs and find out how we can help you get a high-performing WooCommerce site.

We'll manage to save you time and deliver quality results, ensuring your WooCommerce store is optimized to its full potential. Don't miss out on any more opportunities, contact us now for a personalized consultation and professional solution for your WooCommerce site optimization needs.


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