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There are many reasons why speed matters when it comes to hosting and WordPress. When your website is slow, visitors will be frustrated and leave. We have all had this experience.
Trying to read a website that doesn't load properly or takes too long to load is frustrating and suddenly we don't want to be there anymore and click away. When you are optimizing your WordPress site for search engines, you need to make sure your website loads quickly.
The real question is why does speed matter? Well, it's more than just a user experience. Speed also plays an important role in search engine ranking factors. Google has confirmed that page load speed is one of the most important ranking factors for websites in their search results. There are other things it takes into consideration as well, such as how easy your site is to use for mobile devices and how secure your site is. All of these factors combined can make a difference in how high or low you rank on Google's search results pages (SERPs).
What is web hosting anyway?
To keep it simple, web hosting or a web hosting service provider is what allows internet users to view your website. Basically, without a server hosting your website, it can't and won't work on its own. These companies will have the appropriate technologies to support the information on your websites and make it available to everyone. It is not a single step. Hosting services need to be updated or renewed regularly depending on the duration of the subscription.
How important is web hosting in SEO?
In one word? Very.
We immediately associate SEO with content production, web design and development, and mobile optimization. In this article, we're going to shed some light on how web hosting influences SEO:
Uptime and downtime affect SEO
You want your website to be up and running at all times, because a customer can arrive at any time without notice. When it coincides with the fact that your website is down, you've already lost a potential customer. Frequent inaccessibility will lead Google to flag your website as unreliable. They are not going to give websites that are down most of the time a high rank because this is going to ruin the reputation of their search engine. They want to display the best possible results.
When choosing a web hosting service provider, it is important to note what their average uptime is like. Trivial as it may sound, time is gold. The shorter the uptime of your website, the more money you will lose. Whenever you encounter accessibility problems, it is best to contact your provider for a remedy or solution.
Website speed is a ranking factor that is directly influenced by your web hosting provider
In addition to grabbing the attention of your customers and being accessible, your website must also have a decent loading speed. How fast? Fast enough not to lose the visitor's patience and interest. The internet can offer them a large variety of sources for their questions. If you're lucky enough to get clicked, don't let the slow loading speed deter you from proceeding further.
A good fast hosting provider will load information fast and allow your audience to navigate your website with ease. Customers love not to wait. In turn, your website will receive a good review and be ranked higher by Google.
A large portion of the SEO community believes that loading speed itself is a ranking factor, so the faster your websites load, the better the ranking signal. So make sure you optimize your website properly with caching, image compression, use of the latest software, etc. You can also contact experts to perform the optimization for you.
An SSL certificate (HTTPS)
Having an SSL (HTTPS) certificate is a ranking factor and this has been confirmed by Google. Most web hosting providers offer a free SSL certificate, so be sure to implement it. Most hosting providers have set up an automatic SSL installation process in their control panel, so you can install a free SSL certificate and set up domain redirection with a couple of clicks.
Besides the fact that HTTPS is a ranking factor, you will also get points for user trust. Your visitors will feel much safer visiting your site without that warning you get when websites don't have SSL. An SSL is a must, especially when dealing with sensitive data from presentations.
Other websites you share an IP with
While this hasn't been confirmed by Google, people often say it can affect your SEO. Basically, when you get shared hosting, you are using the same server and IP address with dozens of other websites, sometimes even hundreds. If some or most of these websites spam, or get penalties, that IP will be associated with "bad SEO". So, if you are hosted on the same server and IP address with other spamming websites, your legitimate website will also be affected. To avoid this, you should always go with a better hosting provider, get cloud hosting with a dedicated IP, or just check what kind of websites are hosted on the IP address you are using with your shared hosting account.
The security of your websites and servers
If you don't protect your websites properly, or if your server isn't secure enough, you can easily get hacked or attacked and this will greatly affect your rankings. If a hacker breaks into your website, they can easily modify your content to the point that you don't even notice. Or, if the hosting provider has not secured their server sufficiently, in addition to entering your website, it can do a DoS attack on the server, rendering it insensitive. This means for you that your websites will be offline. So make sure you have a hosting provider with built-in server security and make sure you protect your websites.
Choose your supplier
Not all websites require the same type of hosting. For example, a popular online store would definitely need at least one (managed) VPS for security and accessibility reasons. On the other hand, a small business website can opt for a shared hosting service. While you may want the provider that has the highest uptime and fastest loading speed, you should also consider which route would be the most convenient for you. It's best to do your own research, learn how to choose a hosting provider, or contact experts like us and leave all the optimal management to us.